Over The Hill Seed co.

Class project

Over the Hill Seed Co is targeting 18-25 year olds who have moved out of home and hate grocery shopping for themselves. Finding themselves buying junk food and forgetting about vegetables, these young people aren’t getting enough vegetables into their daily meals. With Over the Hill Seed Co’s “Grow Your Groceries” campaign, the customer can visit the Over the Hill Seed Co website to get the new seasonal subscription where they will be sent seasonal mixes of companion vegetables (each packet acting as an entire salad or veggie medley with benefits like deterring pests, improving growth or enhancing flavour) when they’re due to be sown, as well as healthy, seasonal recipe cards to get the best out of their new, yummy, fresh vegetables and information about how the customers are now a part of reviving biodiversity in gardens around Australia.

This campaign shows the customer that the seed packets have multiple varieties of vegetables in one packet and encourages young people to grow their own vegetables which will increase bio diversity and the health of young people in Australia.